In addition to the cost of the development of the video which is based on time, projectors, media servers, and hard drives are other costs incurred for projection mapping. The average projection mapping service costs approximately USD 10,000 per one minute of 3D video content for large venue applications. In the current market, most projection mapping products and services are highly priced, which only the affluent can afford. Processes such as capturing the content and creating a 3D model as per the mapping surface and buying the projector with the required amount of throw with high brightness and high resolution is expected to incur high costs.Ĭost is one of the parameters affecting consumer buying behavior and is a key factor for projection mapping product and service providers. To render 3D content in resolutions such as 4K incurs significantly high costs. There have been several advancements in projectors and in the field of projection mapping over time.
Restraint: Projection Mapping incurs high cost According to a few industry experts, projectors up to 4,000 lumens can be used for smaller settings, up to 5,000 lumens can be used for mid-size settings, and projectors above 5,000 lumens can be used for larger settings.
High lumen-count is also necessary when projectors are being used for applications on large screen sizes or at large venues. Projectors with higher lumen ratings produce clearer images, especially when there is ambient lighting along with the projection.
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In 2020, six of the nine new projector series launched by Epson were high brightness projectors. A few industry experts have stated that for large screens or canvases, projectors up to 75,000 lumens are the most appropriate as installing one projector is easier than installing and aligning many as per the required needs, reducing the chances of failure. Projectors for auditoriums or large venues begin at 7,000 lumens but if the venue is very large or brightly lit, projectors with 25,000 lumens or greater might be needed.
Lumens measure the strength of the light source in the projectors. It is expressed in lumens or ANSI lumens. Technically, higher brightness can be produced with the use of a higher wattage lamp.īrightness is one of the most important specifications to be considered while selecting a projector. The light processing components in a projector consist of a projector lamp which determines the brightness delivered and the color wheel which regulates the color output. The size of the venue, throw distance and the ambient lighting at the venue are the key factors to be considered for selecting the projector suitable for the application. Projection Mapping Market Dynamics Driver: Increasing demand for high brightness projectors The market is expected to recover in 2021 due to the steady increase in the number of media events and sporting events globally and the rise in advertising expenditure globally. New opportunities for the market have been created for indoor applications and smaller venues and technologies such as spatial augmented reality and projected AR is being extensively used to facilitate projection mapping while maintaining social distancing. However, the market has also witnessed a steady recovery in the last quarter of FY 20-21. The projection mapping market has witnessed a dip in the first three-quarters of FY 20-21 and various key players of the market such as Panasonic (Japan), Epson (Japan) and Barco (Belgium) have experienced a slowdown in their operations during this period.
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To know about the assumptions considered for the study, Request for Free Sample Report COVID-19 Impact on the Global Projection Mapping Marketĭue to the COVID-19 pandemic, lockdowns and restriction measures have been imposed in many parts of the world and various events that comprised of massive crowd gatherings had been cancelled or postponed until the situation improves. The increasing adoption of projection mapping in media events, rise in advertising expenditure and increasing demand for high brightness projectors are some of the prominent factors for the growth of the market globally. The global projection mapping market revenue was accounted for USD 2.8 billion in 2021 and is projected to reach USD 7.9 billion by 2026, at a CAGR of 23.4%.
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